"If it’s not Jawari, it’s not Pure."
That was our father’s mantra. He championed the organic, the desi, and the traditional. Today, Dev Pure is our way of keeping that spirit alive. Driven by my vision and my sister’s partnership, we’ve created a brand where Health is the Priority and Purity is the Legacy. Our mother stands with us, ensuring every drop of our cold-pressed oil lives up to the "Jawari" standard our father loved.
— Sunil & Sushma, Co-founders, DevPure Oils
Roots of Purity
A tribute born from love, memory, and the earth itself
My brother has a big vision. He wanted to create something eco-friendly, something that gives back to the land rather than just taking from it. As his sister, when he shared this with me, I didn't think twice — I wanted to invest, support him, and be part of it.
But I also had my own reason for saying yes. I wanted to give back to the motherland in a real, meaningful way. Not with something fancy or complicated — just a simple, quality natural product that people actually use every day. Something that genuinely supports health and wellbeing.
That is how Devpure came to life.
The name comes from our late father, Devendra. He was a straightforward man who had no interest in artificial or processed things. He believed in traditional, naturally extracted products — the kind that have been trusted for generations. Simple, honest, pure.
Dev is for him. Pure is for everything he stood for.
We lost him, but we didn't want to lose what he believed in. Starting Devpure felt like the right way to carry his name forward — not just as a memory, but as something living, something useful, something he would have been proud of. Every legacy has to start somewhere. This is ours.
"Pure by nature. Pure by memory. Pure by choice." — DevPure Oils